Content, SEO & Social Media

Content

Obviously you want a website that looks good – but that’s no good if it doesn’t have the right content, or if people aren’t sticking around to read it!

I can work with you to develop an online Content Strategy. I’ll help you plan the best possible content for your own website: making sure you have what people want and that they can find it. I’ll also help you extend your ‘digital presence’ elsewhere, for example on social media

I can also advise you about writing for the web and help you to get a consistent ‘tone of voice’ across your site that’s appropriate for your target audience.

Search Engine Optimisation (SEO)

I can check how search engine-friendly (or otherwise) your website is and offer suggestions to improve it. If you want, I can undertake those improvements for you.

Note that I focus on on-site (or ‘organic’) optimisation: ways that you can manage your website and ‘digital presence’ to boost your chances of being found online. I don’t currently handle Search Engine Marketing (SEM) or Pay Per Click (PPC) campaigns, but I can recommend you to someone who does.

Social Media

Many people are now using social media to promote their business and engage with customers (and potential customers) but there’s no ‘one size fits all’ approach.

I can make recommendations for a social media strategy for your business, based on conversations with you about what you want and your time constraints. I can offer advice on which networks are likely to be best for your business (Facebook? LinkedIn? Pinterest?) or what to write and how often. I can even set up your accounts and help launch your first few social campaigns.

If you’re new to this, I can give you technical help to get up and running (e.g. setting up your accounts or integrating them with your main website).